Greece’s short-term rental market delivered stronger returns for hosts this summer despite a contraction in available accommodation, as rising demand, higher occupancy and sharp increases in nightly rates combined to lift revenues well above last year’s levels.
AirDNA data cited by Energodromio show that Greece’s nationwide average daily rate (ADR) reached €200.35 in July 2026, an increase of 12.8% year-on-year. That significantly outpaced the European market, where the average daily rate rose 8.2% to €159.20. (energodromio)
At the same time, the number of available short-term rental listings in Greece fell by approximately 2% from July 2025 to around 162,000 properties. AirDNA’s European market data put the precise year-on-year decline at 1.99%. By contrast, the number of available listings across Europe increased 1.9% to 4.18 million. (energodromio)
The combination of tighter supply and resilient demand has strengthened pricing power for Greek hosts and property managers, giving Greece one of the stronger short-term rental performances among major European tourism markets this summer. (energodromio).
While supply declined, the number of short-term rental nights actually stayed in Greece increased by 1.9% year-on-year in July, according to AirDNA data, reaching approximately 2.68 million nights.
This divergence between demand and supply pushed nationwide occupancy up by around one percentage point to 71.3%. Combined with the double-digit increase in average daily rates, it translated into materially stronger revenues for property owners and operators.
Revenue per available rental night, or RevPAR, increased by 14.3% year-on-year to €142.80 in Greece in July, according to the AirDNA figures reported by Energodromio.
RevPAR is an important performance indicator because it combines pricing and occupancy. A market can raise average nightly prices without necessarily generating higher overall returns if occupancy falls sharply. Greece’s July figures show that both pricing and occupancy moved favourably at the same time, increasing the revenue generated by each available rental night.
The equivalent European RevPAR stood at €110.10, up 7.7% from €102.30 a year earlier. Greece therefore outperformed the broader European market both in the pace of revenue growth and in absolute RevPAR levels. (AirDNA).
he contraction in available Greek properties is one of the clearest differences between Greece and the broader European short-term rental market this summer.
Across Europe, available listings increased from approximately 4.10 million in July 2025 to 4.18 million in July 2026, representing annual growth of 1.9%. Greece, with approximately 162,000 available listings, recorded a 1.99% decline over the same period.
Among other sizeable European short-term rental markets, France recorded around 1.11 million available listings, Italy 563,000, the United Kingdom 416,000, Germany 367,000 and Spain 365,000. Greece remained one of Europe’s larger national short-term rental markets despite the year-on-year reduction in supply.
The decline in Greek listings has coincided with a tighter regulatory framework for short-term rentals.
Law 5170/2025 introduced mandatory operating standards for properties offered as short-term rentals, including requirements relating to principal-use spaces, natural lighting and ventilation, air conditioning, civil liability insurance, electrical safety, fire extinguishers, smoke detectors, emergency signage, pest-control certification and first-aid equipment. The relevant provisions entered into force on 1 October 2025. (ΑΑΔΕ)
The reduction in supply cannot, however, be attributed conclusively to regulation alone on the available data. The Energodromio analysis notes that the decline appears to coincide with the new institutional requirements, while AirDNA’s figures establish the contraction itself but do not, on their own, prove a direct causal relationship.
The rate of decline nevertheless appears to be moderating compared with June, potentially indicating that the Greek market is beginning to stabilise following the introduction of the new requirements.
The wider European market recorded relatively modest demand growth in July.
Short-term rental demand across Europe reached 61.68 million nights, compared with 61.21 million in July 2025, an increase of just 0.8%. At the same time, available listings grew by 1.9%, resulting in a slight decline in occupancy from 69.5% to 69.2%.
Pricing provided the stronger contribution to revenue growth. Europe’s average daily rate increased by 8.2% year-on-year, from €147.20 to €159.20, while RevPAR rose 7.7% to €110.10.
Greece therefore presented a markedly different combination in July: contracting supply, rising demand, higher occupancy and substantially stronger ADR growth.
The July picture is less uniformly positive when the market is assessed by the volume of new bookings entered during the month rather than stays actually completed.
In Greece, demand nights realised during July increased by 1.9% year-on-year, but the volume of nights newly booked during July was 3.4% lower than a year earlier, according to AirDNA. .The pattern was not unique to Greece.
Across Europe, July demand nights rose 0.8% year-on-year, while nights newly booked during the month declined 3.9%. AirDNA’s data therefore point to a distinction between current travel activity, which remained positive, and the pace at which additional bookings were entering reservation books. (airdna.co).That distinction is relevant when assessing the outlook. Strong realised summer demand does not automatically mean that forward booking volumes are accelerating at the same rate.
Forward-looking AirDNA data nevertheless offer a more encouraging picture for Europe’s autumn short-term rental market.
Based on bookings recorded by 11 August, European demand for August 2026 was running 1.6% ahead of the previous year. The corresponding year-on-year increases were considerably stronger for September, at 6.9%, and October, at 6.0%.
The trend is particularly significant because the stronger shoulder-season demand is not being generated by aggressive discounting.
For September, Europe’s forward average daily rate stood at approximately €152.34, up 12.9% year-on-year, while October rates averaged around €148.58, up 14.3%.
Forward RevPAR was running 16.9% higher for September and 15.9% higher for October, the strongest increases among the immediately forthcoming months covered by AirDNA’s data.
Occupancy was also pacing 1.1 percentage points ahead of the previous year for September and 0.2 percentage points higher for October. By comparison, August occupancy was running 1.1 percentage points below the previous year despite higher rates.
AirDNA consequently identifies September and October as the strongest signal in Europe’s forward booking data, with both months gaining demand and occupancy while maintaining rates relatively close to peak-season levels.
For Greece, a market heavily exposed to seasonal tourism, the broader European trend reinforces the strategic importance of extending visitor demand beyond July and August. It should not, however, be interpreted as a Greece-specific forecast unless separate Greek forward-booking data confirm the same pattern.
